About  Allure

    With a history in fashion that goes back before the opening of Allure, this locally/woman-owned business has been providing high quality fashion for over a half a century.

Allure Swimwear has been providing high-quality and unique swimwear  and fine lingerie for more than forty three years.  The original concept of swim and lingerie together was initiated by Allure and later adopted by some of the biggest names in the business.

    Over the years, Allure has operated several swim and lingerie stores in different locations and concepts, but the desire to present the best lines, unique and special lines,  and quality at a reasonable price has always been a guiding principle and consistent commitment. It remains so going forward with our E-Commerce store.  Allure has developed a strong and well-established reputation for collection, quality, trend awareness, fit, fairness, and friendly customer service.

    Allure also has a strong positive reputation for its years of presenting fine lingerie not otherwise available in Hawaii.  As Pineapple Princess Lingerie (formerly Princesse Tam-Tam, Paris, by Allure, and Ai Amour Luxury Lingerie) we will continue to present such iconic lingerie leaders and exquisite lines as Aubade, Calida, Cosabella, Felina, Lise Charmel, and Verdissima.  Plus, Betones and SAXX for men.